프랑스의 연구원들은 고무의 탄성을 가지면서, 상온에서 반복적으로 복구될 수 있는 재료를 개발했다 [Cordier et al., Nature (2008) 451, 977]. 이 재사용 가능한 고분자는 재생 자원에서 얻어지는 저비용의 원성분들을 사용하여 간단히 합성될 수 있다고 한다.
많은 일반적인 고무들의 가역적인 인장은 가교
Strategy
1. SLR unsuccessful in ST but strategically important in LT
2. Encouraging prompt identification of consumer trend
and rapid launching of a consumer-satisfying product
3. Broke barriers between departments and encouraged
cross-functional communication
More aggressive approach to the SLR market would appeal to professionals in the industry, showing its commitment to the exis
have been fed up with existed menu. They want something different and tasty to eat for brunch. We consider more serious about these problems and decide to develop new product.
2. Company Description
CJ has been recognized as a trustworthy company that provides health, enjoyment, and convenience at the most accessible places and the ever-changing company in pursuit of new challenges.
브라질 시장은 소비.구매패턴 : 중산층 이상은 주로 대형 슈퍼마켓, 대형 백화점에서 구매. 총 127개 쇼핑센타(상파울로:47개)가 소매판매의 약17% 점유.90년대 들어 매년 약 20%의 성장 지속 (95년 매출 약 100억달러)최근 경제안정으로 저소득층 제품과 고급 최신기술 장착제품의 판매율 상승. 소비형태 양극
products according to her important criteria. She thinks what is strength and what is weakness about each different products. This is a third step, Evaluation of alternatives.
Finally, 은주 choose one of alternatives, it is best for her. It is product choice.
The consumer decision making process is not finished yet. The last step is postpurchase evaluation. It means that she is finally thin
Wireless Picture TransmissionDigital Camera
디지털 카메라에서 자신의 온라인 공간으로 사진을 무선 전송 할 수 있는 신개념의 카메라
미니홈피 또는 블로그를 운영하여 자신을 알리는 트렌드를 반영
미니홈피를 주로 관리하는 10~20대 초반의 기호에 따라, 일상에서도 쉽게 가볍게 들고 다닐 수 있
product and customers with relatively low cost by outsourcing. Since distribution channel is not directly related to product quality, Nokia could gain competitiveness by outsourcing or having alliances with local corporations.
2.2.4 MARKETING AND SALES
Building ‘Brand’
Brand consulting company called Interbrand which evaluated Nokia’s brand value as 8th in the world in 2010. In fac
Wal-mart, Lotte Mart, or Costco. Home Plus is ranked in 2nd place as a supermarket followed by E-Mart in Korea. The exploding growth of Home Plus could be derived from the growth of the whole business, but compared to total withdrawals of Wal-Mart and Carrefour from Korea, TESCO’s marketing strategy in the first stage, which is using Samsung’s brand name, is evaluated as quite successful.
products. According to the research and the evaluation of current communication strategy which will be shown in the next page, it was quite evident that they don’t try to attract typical customers.
Also, the fact that Hermès is stubbornly sticking to the extremely traditional fashion style shows that they are not targeting middle money group whose behavior can fluctuate by the current
Product 제품이 고객의 욕구를 충족시켜주는가?
- 그에 따른 보완점
Price 시장에 형성된 가격에 비해 합리적인가?
- 일반 쥐덫보다 5-10배 비싼 가격, 높은 가격이 합당할 만큼의 제품 차별성
Place 제품을 어떤 방식으로 유통해야 하는가?
- 중간업자 없이 바로 소매상들에게 유통하는 방식이 효율적인